In today’s digital landscape, social media platforms have become a cornerstone of marketing efforts for businesses and individuals alike. However, the recent outage of Instagram serves as a timely reminder of the risks associated with relying solely on social media for marketing purposes. I want to walk you through and show you the importance of diversifying your marketing strategy and emphasise the value of email marketing as a reliable alternative.

Don't Put All Your Eggs in One Basket

Social media platforms are undeniably powerful tools for reaching and engaging with your target audience.

However, entrusting your entire marketing strategy to a single platform is a risky endeavour. Diversifying your marketing efforts across various channels provides a safety net against potential disruptions, such as platform outages or algorithm changes.

Harness the Power of Email Marketing

While social media offers broad reach, email marketing remains an indispensable asset for businesses. Building and nurturing an email marketing list allows you to establish direct communication with your audience. Emails provide a more intimate and personalised connection, enabling you to deliver tailored content, promotions, and updates directly to their inbox.

Not only that – should you lose your social media and its following, if you have built up your email list, you can let them know where to find you when you get your account back or recreate a new one!

Avoid the Spam Trap

Email marketing, when done right, can be a highly effective tool. However, bombarding your subscribers with irrelevant or overly promotional content can lead to unsubscribes and a damaged brand reputation. Respect your audience’s inbox by sending valuable, informative, and engaging content that aligns with their interests and needs. Strive to build a relationship of trust and credibility with your subscribers.

Safeguard Your Online Presence

How to backup your InstagramAnother critical lesson from the Instagram outage is the realisation that your social media following is not entirely within your control. Platforms can change their policies, shut down accounts, or experience technical difficulties, instantly erasing your hard-earned following. By diversifying your digital presence, including through a website or blog, you can mitigate the risks associated with relying solely on social media platforms. AND if you haven’t done so already, please check out my blog on how to back up and download your Instagram content [you should do this regularly].

While social media platforms offer immense marketing potential, it is crucial to recognise their limitations and invest in a diversified strategy. Cultivate an email marketing list to establish direct and personalised communication with your audience. Respect your subscribers’ inbox by delivering valuable content, ensuring they stay engaged and loyal. Finally, safeguard your online presence by expanding beyond social media, securing a more stable and sustainable marketing approach. By embracing diversification, you can future-proof your marketing efforts and maintain a resilient brand presence in the ever-changing digital landscape.